SCIENCE. FASHION. INSPIRATION
Hair F/X Corporation is a Premier Redken Salon, featuring a full line of Redken professional hair care products. Redken balances its solid past of science with inspiration from the industry’s best educators and a street sense of fashion that keeps Redken on the cutting-edge.
Redken’s philosophy on beauty powered by science
Beginning in 1960, Redken revolutionized the professional salon business by introducing the concept of protein reconditioning. Based on evidence that hair is composed primarily of proteins, and can absorb topically applied proteins, Redken developed new protein based products. Salons were suddenly able to condition hair internally and for the long-term rather than solely camouflage damage. Redken soon began to develop patented protein technologies and now holds over 60 global patents on products and ingredients. In fact, Redken’s two latest patents for protein technology are the basis for our haircare and styling lines.